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Thursday, January 10, 2013

The e-books is dead! Long live the e-book!

Photo credit: cehwiedel
As quick as we are to declare the death of print and the ascendancy of the e-book, it seems that we are quicker to rush to the gallows of the e-book the moment sales begin to falter.  Or at least that's what I got from Nicholas Carr's most recent review of the state of e-books: "Don't Burn Your Books--Print Is Here to Stay." 

Carr takes a look at some of the recent Pew surveys about e-reading habits, and sales figures for popular e-readers and concludes that readers have decided their Kindles are only good for hiding copies of Fifty Shades of Grey, and that really they'd rather be playing video games on their tablets, or guiltily sniffing the ink between two hard covers of a Pulitzer Prize winner.

While he's not totally wrong, I think that his arguments largely miss the point of why we should care about whether people read a digital or a print text. What's worse, his article reeks of a snobbery that is frankly unhelpful when we talk about the reading public.  Really, what we should be concerned about is not how folks are consuming texts, or whether they're reading the "right" texts--but whether folks are reading at all, and getting anything out of what they read (be that information, titillation, enlightenment, connection, empathy, or thrills).

Based on the sales of genre fiction versus literary fiction and non-fiction, Carr points out something that several Bookaneers presented on and blogged about back in 2010 (please don't watch the video of our conference presentation, because it's embarrassing, just know that it's there): that we read differently for different purposes, and that reading for information and reading for narrative require different technologies (see also Freeda's post about ideal e-books for academic reading).

While Carr chalks up the popularity of genre fiction in e-book format to the shame that he expects readers to feel about "the kind of light entertainments that have traditionally been sold in supermarkets and airports," I would attribute it instead to the addictiveness of  the only novels that most people are reading.  Romance novel addicts will tell you that they read them as fast as they can get them, and if the Amazon marketplace is closer than the supermarket, then they're going to read even more, even faster. Furthermore, even if readers wanted to read things like, say, textbooks on their e-readers, they can't, because the makers of both e-readers and e-books have utterly failed to adapt their technologies to anything other than linear, narrative reading.

There is a consistent conflation in Carr's piece between e-readers and e-books, and it makes for a muddied analysis.  It makes perfect sense to me that e-readers will disappear as single-use technologies when tablets have become their equal in portability and readability and their superior in versatility.  But just because we're not buying Kindles anymore that doesn't mean that we will be reading any fewer digital texts, or any more print texts.

True, paper books are a real pleasure to read.  The codex, as a technology, has had hundreds of years to adapt perfectly to our hands; our eyes; and the way that our brains access, interpret, and recall information.  There are many good reasons why we should keep reading books in print, but until we face the fact that digital texts will coexist with, and perhaps supplant printed texts, we can't focus our energy on what really matters: getting texts (digital or print) that suit our reading habits and needs.  Who cares whether e-reader manufacturers are making or losing money on our reading (because that's what these past 5 years of e-reader boosterism really comes down to, right?)?  What we should care about is getting high-quality, abundant, low-cost, accessible reading materials into our own hands and the hands of our students.